ABOUT US
Nichols & Associates is uniquely positioned to take advantage of one of the fastest growing marketplace trends: Social Commerce.
We partner with some of the largest online retailers and one of the most effective leadership and communications coaching organizations in the country.
Our goal is to help you do more than observe the Social Commerce trend; we want to help you engage and profit from it. Nichols & Associates maintains a continually growing network of like-minded individuals. Please connect with us for more information.
SOCIAL COMMERCE
Social Commerce can mean different things depending on the expert you ask. Below are just a few examples. So how do we at Nichols & Associates define Social Commerce? Simply stated, the use of social interactions to promote the purchases of products and services.
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Wikipedia "Social Commerce: Subset of e-commerce in which the active participation of customers and their personal relationships are at the forefront"
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IBM "Social Comerce: The concept of word of mouth in the context of e-commerce"
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Jochen Krisch (ExcitingCommerce) "Social Commerce models are ecommerce models that focus on people instead of products"
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Jason Weaver (Shoutlet) "Social Commerce: Selling with social media"
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Lora Cecere (Altimeter group) "Social commerce is the use of social technologies to connect, listen, understand, and engage to improve the shopping experience"
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Dave Beisel (Venrock) "Social Commerce: Social input in online shopping services [that] augments the experience"
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Lee Raito (LeeRaito.com) "Social Commerce: A trusted environment where friends, family and acquaintances dynamically contribute content to the referral and sale of goods and services through positive and negative feedback, reviews, ratings and testimonials regarding their experiences past and present. In short, social commerce is a trusted environment of which prospective consumers make buying decisions based on the advice of a network of friends and family, not strangers they don't know or trust."
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